Branding and Corporate Image Development

Identity Creation

Corporate Name Creation
Brand Name
Tagline
Brand Positioning
Target Audience
Consistent Naming Conventions
Product Descriptor Creation
Linguistic Assessment
Positioning Statement Creation
Brand Pricing
Brand Launch and Implementation Planning
Consistent Internal and External communications strategy
Product Conception and Testing

Identity Design

Corporate and Brand Logo Creation including word marks, fonts, colors and symbols
Name Stylization
Consistent Graphic “Look and Feel” Programs
Consistent Package Design
Standards Manuals
Retail Design including building brand equity for retail products

Identity Management

Brand and Product Strategies
Corporate Identity Development and Management
Internal Brand Communications
Customer/Brand Loyalty Programs
Name Continuity Programs
Brand Research
Brand Management
Brand Building Programs

Marketing

Market Research
Market Segmentation
Marketing Plan ded’iiling the necessary actions to achieve marketing bjectives
Competitor and Pricing Research
Advertising and Promotion
- Print Advertising, Marketing collateral, Banners, Electronic Banners and Billboards
- Interactive
- Audio-Visual advertising including TV spots and Corporate Films
- Web and Intranet Development
- SMS Marketing
- Internet marketing
Web Development
- Search Engine Marketing
- Display Advertising
- E-mail Marketing
- Pay Per Click
- Affiliate Marketing
- Interactive Advertising
- Blog and viral Marketing
Internal Communications and Intranets
- Email messaging
- Internal Memos
- Email Signatures
- Others
External Communications
Database Marketing
Direct Marketing
Event Planning and Organization
Trade Exhibitions
Global and International Marketing

Public Relations

Management of internal and external communications to create and maintain a positive image involving popularizing successes, downplaying failures, announcing changes, and many other activities.